How does Modash calculate engagement rate?

Engagement rate helps assess how well a creator connects with their audience. Depending on the social platform, Modash uses different factors to give you a clearer picture of a creator’s engagement.

We analyze the last 2 months of data using these formulas:

Note: If an influencer hides their likes, Modash won’t be able to display an accurate engagement rate.

In the past, follower count was a reliable way to estimate reach—creators’ content was primarily shown to their followers. Today, discovery happens through recommendations, like TikTok’s For You page. That’s why views are now a better indicator of reach than just follower numbers.