Modash analyses billions of accounts so you can see exactly who's real in any creator's audience - in seconds. No guessing, no asking for screenshots, no crossed fingers. Just open a creator's profile and you'll know whether their followers are genuine people who'll actually see your campaign, engage with it, and buy from you.
How Modash detects fake followers
Modash uses network graph analysis to score billions of accounts and determine normal behaviour patterns across social platforms. Accounts that fall too far outside those patterns get flagged as fake.
Here's what we analyse:
Missing or generic profile pictures
Unusual following-to-followers ratios (following 1,000+ accounts with very few followers)
How long the account has existed
Number of posts and posting activity
Missing or incomplete bio information
Unnatural follower growth patterns
This all happens automatically behind the scenes. You just see the results - clean, clear, and ready to act on.
Even legitimate creators accumulate some fake followers over time because bots follow accounts organically. A perfect 100% score is actually unusual.
What's normal: Bigger creators tend to have roughly 20-30% fake followers. Smaller creators (under 50K followers) typically sit around 10-20%.
The sweet spot: Aim for creators with less than 25% fake followers. Avoid accounts with more than 50% entirely.
Audience type breakdown
This is where it gets really interesting. When you open a creator's profile, you'll see their entire audience broken down into these categories:
Real people: Genuine accounts that follow and engage with content - these are your potential customers
Notable followers: Followers with over 1000 followers themselves
Real mass followers: Real people who follow over 1500 accounts
Suspicious mass: Fake followers who follow over 1500
Suspicious accounts: Fake followers with clear bot signals like no profile picture, no posts, and generic usernames
Having this level of detail means you're not just seeing a single number - you understand exactly what a creator's audience looks like before you even reach out.
Spotting purchased followers
Beyond Modash's automated detection, here are some extra signals to watch for:
Sudden follower spikes: Check the growth chart. Natural growth is relatively steady. Sudden jumps of thousands of followers overnight usually indicate purchases.
Engagement mismatch: If a creator has 100K followers but only gets 200 likes per post, something doesn't add up.
Comment quality: Real followers leave thoughtful comments. Lots of generic emoji comments or "nice pic" with no substance can indicate bot engagement.
Pro tip: Don't just look at fake follower percentage. Check engagement rate too. A creator with 15% fake followers but 5% engagement rate is usually a great pick. But a creator with 15% fake followers and 1% engagement rate might have deeper audience quality problems.
Using quality scores in your search
Here's where audience quality data becomes a total game-changer. Set a maximum Fake Follower percentage filter in Discover and every creator with serious fake follower problems disappears from your results. Just like that, you're only looking at creators with real, engaged audiences.
Combine credibility score with engagement rate and audience demographics, and you've got a shortlist of creators you can trust - in minutes, not days. Save your top picks to lists in Manage and you're ready to start reaching out with confidence.
⚠️ If a creator's follower list is set to private, Modash can't calculate accurate fake follower data or audience insights for that profile. You'll see this noted on their profile.
FAQs
FAQs
Why would a creator have fake followers if they didn't buy them?
Bots follow accounts organically looking for follows back. Even legitimate creators accumulate some fake followers over time. It's the percentage and engagement patterns that matter.
Should I completely reject creators with any fake followers?
No. Focus on the overall percentage and other metrics. A creator with 10% fake followers but strong engagement and real audience demographics is usually a great fit. Everyone has some fake followers.
What happens if a creator's followers are set to private?
If a creator hides their follower list, Modash can't provide accurate fake follower calculations or audience insights for that profile. You'll see this noted when viewing their profile.