A creator's follower count tells you how many people they can reach. Audience demographics tell you who those people actually are. If you're selling skincare for women aged 25-34 in the US, a creator with 500K followers in Brazil won't move the needle - no matter how great the engagement looks.
Modash gives you the full picture of any creator's audience across Instagram, TikTok, and YouTube - without asking a single creator for screenshots. Stop guessing, stop wasting budget, and start partnering with creators whose followers are your actual customers.
Audience location
Ever partnered with a creator only to realise their audience lives on the wrong continent? That's expensive. Modash shows you exactly where a creator's audience lives, broken down by country and city - so every dollar you spend reaches people who can actually buy your product.
On Instagram, audience location data goes all the way down to city level. Running a campaign targeting London, Sydney, or New York? You'll see the exact percentage of followers in each city before you commit. For TikTok and YouTube, country-level data is available.
Age and gender
No more hoping a creator's audience skews the right way. See the full age and gender breakdown at a glance - and know in seconds whether this audience matches your target customer.
Selling to women aged 18-24? You'll spot instantly if 60% of the audience is men over 35. That's the kind of insight that saves you from partnerships that look great on paper but deliver nothing in sales.
Language
Language data shows what languages a creator's followers actually speak, based on captions, bios, and comments. This is a huge deal when you're running campaigns in specific language markets or targeting multilingual audiences.
Working with a bilingual creator for a French campaign? Language data confirms whether their audience actually speaks French before you invest in French-language content that nobody understands.
Interests
Here's where things get really exciting. Interests reveal what topics a creator's audience genuinely cares about - fitness, fashion, tech, travel, beauty, and more.
Think about it: you're not just finding creators who talk about your niche. You're confirming that their followers are actively interested in your product category. That's the difference between a campaign that gets views and a campaign that gets sales.
Brand affinity
This is one of the most powerful data points in Modash - and one that most platforms don't offer at all. Brand affinity shows which specific brands a creator's audience already follows and engages with.
If their audience already follows brands similar to yours, those followers are primed to be interested in your products too. No cold audiences, no hoping for the best.
You're reaching people who already buy from brands like yours. That's as close to a sure thing as influencer marketing gets.
Pro tip: Brand affinity is a goldmine for competitive research. If a creator's audience already follows your competitors, those followers are warm leads for your brand. Use this data to find creators who can convert - not just reach.
Audience credibility
This is your budget protection. The credibility score tells you what percentage of a creator's followers are real people vs bots or inactive accounts. A score of 0.85 means roughly 85% of followers appear genuine.
Without this, you could be paying for a partnership where half the "audience" doesn't even exist. With it, you'll never waste budget on inflated follower counts again. Every dollar you spend reaches real people who can actually see your campaign, engage with it, and buy from you.
Filter by audience demographics in Discover
Here's where everything comes together. You don't have to open individual profiles one by one - head to Discover and use audience filters to narrow your search by location, age, gender, language, and interests all at once.
In minutes, you'll go from 350M+ creator profiles to a curated shortlist of creators whose audiences are your exact target customers. No spreadsheets, no guesswork, no wasted outreach. Just creators who fit - ready for you to reach out.
FAQs
FAQs
How does Modash determine audience location?
Modash analyses location tags, languages, captions, bios, and other signals from followers. The data is corrected for travel by mapping location consistently over time.
How accurate is the age and gender data?
Age and gender data is estimated using image recognition and profile analysis. It's based on a statistical sample of the audience, so treat it as a strong indicator rather than exact numbers.
Can I filter by multiple audience demographics at once?
Yes. In Discover, you can combine audience location, age, gender, language, and interest filters. Just be careful not to over-filter - very narrow combinations may return few results.
What's the difference between audience interests and brand affinity?
Interests reflect the topics an audience engages with (like "fitness" or "beauty"). Brand affinity shows specific brands the audience follows and interacts with (like "Nike" or "Glossier").
Why is audience data missing from some creator profiles?
This usually happens when a creator has hidden their follower list. Since Modash only uses publicly available data, private follower lists mean audience demographics can't be calculated. For very large accounts, Modash can sometimes infer audience data by analysing signals from millions of other public profiles - but only when confidence is high enough to ensure accuracy.
What is a good audience credibility score?
There's no universal benchmark, but anything above 0.7 (70% real followers) is generally considered acceptable. Higher is always better.