You've been scrolling Instagram for hours, hunting for creators who might be a good fit. There's a faster way. With 350M+ creator profiles and 37 powerful filters in Discover, you can go from "where do I even start?" to a shortlist of perfectly matched creators in minutes.
Start with platform and follower range
Every great search starts here. Pick your platform - Instagram, TikTok, or YouTube - and set your follower range.
Looking for nano creators (1K-10K followers) who drive real conversations? Or macro influencers (100K+) who put your brand in front of massive audiences? One filter, and you've already cut millions of profiles down to a focused shortlist.
Filter by creator and audience location
This is where things get exciting. Most tools only let you filter by where a creator lives - Modash lets you filter by where their audience actually is, down to city level on Instagram.
Creator location: Where the creator is physically based
Audience location: Where their followers actually are
Why does this matter? A creator based in London might have a mostly US-based audience. If you're running a campaign targeting New York moms, audience location is the filter that changes everything.
Set audience demographics
This is the filter set that makes people say "wait, I can do that?" You're not just finding creators anymore - you're finding creators whose audiences are your exact target customers:
Age range: Zero in on specific age groups like 18-24 or 25-34
Gender: Filter by audience gender split
Language: Reach audiences who speak specific languages
Interests: Find creators whose audiences are already interested in topics relevant to your brand
Each filter includes a percentage threshold so you can fine-tune how closely the audience matches your criteria. This level of audience targeting is rare in influencer marketing, and it's a total game-changer for campaign ROI.
Use engagement and activity filters
A creator with 500K followers and zero engagement? Hard pass. These filters make sure you're only seeing creators whose audiences actually show up:
Engagement rate: Set a minimum to surface creators with active, responsive audiences
Average views: Filter by average video views (powerful for TikTok and YouTube campaigns)
Last posted: Only show creators who've posted within the last 3, 6, 9, or 12 months - no ghost accounts
Growth rate: Spot creators on the rise before your competitors do
Search by content and keywords
Want to find creators who are already talking about topics your brand cares about? Now you can:
Bio keywords: Search for specific terms in creator bios
Hashtags used: Find creators who use specific hashtags in their content
Mentions: Discover creators who already mention specific brands or accounts
Topics: Filter by content categories and themes
This is how you find creators in hyper-specific niches that manual searching would never uncover.
Exclude what you don't want
Just as important as finding the right creators is making sure the wrong ones never show up:
Exclude specific keywords from bios
Filter out creators who mention competitor brands
Avoid certain hashtags or topics
No more stumbling across creators who just partnered with your biggest competitor. Your results stay clean and conflict-free.
Check past brand collaborations
Want to know if a creator has real experience working with brands? The brand collaborations filter has you covered. See who they've partnered with, and use that to assess professionalism and brand fit before you even reach out.
You can even search for creators who've worked with your competitors - finding proven performers who already know how to deliver results in your space.
Pro tip: The best searches combine 2-3 strong filters (like platform + audience location + follower range) rather than stacking everything at once. Start broad, then gradually narrow down. If you're getting zero results, remove filters one at a time until you find the sweet spot.
Save and reuse your filter combinations
Found your winning formula? Click Save at the top right of your filters panel and it's yours forever. Next time you need to find similar creators, your perfect search is one click away.
Now the fun really starts. Bulk save your matches to lists in Manage, dive into their detailed audience reports, and start building your dream roster. You just went from 350 million profiles to a curated shortlist of creators who actually fit your brand - that's the power of smart filtering.
FAQs
FAQs
What's a good engagement rate to filter for?
It depends on follower count and platform. Nano creators (1K-10K) often see 5-10% engagement, while macro creators (100K+) might sit around 1-3%. Start with 2-3% as a baseline and adjust based on your results.
Can I save my filter combinations for future searches?
Yes! After you set your filters, click Save at the top right of your filters panel. Your saved searches will be available anytime you come back.
Why am I getting results that don't match my audience location filter?
Audience location is based on where followers are concentrated. A creator might have 60% US audience but 40% elsewhere. Check the full audience breakdown in their profile report for the complete picture.
How often is search data updated?
Search results are updated within 2 weeks. Once you unlock a creator's full profile, that data refreshes every 2-4 weeks.
Can I filter by specific brands creators have worked with?
Yes! Use the brand collaborations filter to find creators who've partnered with specific brands in the past.