Your best creator partnerships are hiding in plain sight. While you're cold-outreaching strangers, there are creators already tagging you, commenting on your posts, and telling their followers about your brand. The Influential Fans feature surfaces them instantly across Instagram, YouTube, and TikTok - ready to become your next top-performing partners.
How to find your influential fans
Open Manage and click Find your fans.
Search for your brand's profile (or a lookalike brand) on Instagram, YouTube, or TikTok.
You'll see a preview of the first 30 notable profiles right away.
Click Show Profiles to unlock even more creators.
Sort the list, review profiles, and save the ones you want to collaborate with into your main lists.
Why start here?
Think about it: a creator who already follows you and engages with your content doesn't need convincing. They already believe in your brand. That means faster replies, content that actually sounds genuine, and partnerships that click from the very first message.
With up to 6,000 creator profiles surfaced per month, this is the fastest way to build a roster of partners who are genuinely excited to work with you.
Pro tip: Don't just search for your own brand. Try searching for competitor or lookalike brand profiles to discover creators who are passionate about your niche but haven't found you yet!
Once you've found your fans, the real fun starts. Save them to a list in Manage, then:
Send outreach via Email - these creators already know you, so your response rates will be way higher than cold outreach
Add them to campaigns in Track - start monitoring the content they create for your brand automatically
Pay them through Pay - handle payments seamlessly once partnerships are up and running
Plan limits
Essentials: Link up to 3 brand accounts with a preview of notable profiles
Performance: Link up to 6 brand accounts and discover up to 6,000 creator profiles per month
Enterprise: Link up to 9 brand accounts with the highest monthly profile limits
Limits refresh every month. Check yours anytime on the Current usage page.
Top up your list with Discover more
Upgraded your plan? You don't have to start from scratch. After a plan upgrade, your existing Influential Fans lists will show a Discover more button. Click it to top up your list with new creator profiles - all your existing work stays exactly where it is.
Credits are only charged for newly added profiles, so you're not paying twice for creators you've already discovered. It's the easiest way to expand your roster without rebuilding anything.
Good to know:
Snapshot data: Influential Fan lists show a snapshot of profiles at the time you search. They aren't continuously updated.
One list per account: You can only have one Influential Fans list per brand account. If you search for the same account again, you'll see a message saying the list already exists.
Refreshing a list: To get fresh data, reach out to our support team to delete your existing list. Then you can create a new one with updated profiles. Alternatively, if you've upgraded your plan, use the Discover more button to add new profiles to your existing list.
Unlinking accounts: Accounts can't be unlinked from the app right now. Contact our support team and they'll handle it for you.
FAQs
FAQs
Which platforms does Influential Fans support?
Instagram, YouTube, and TikTok. Three platforms, millions of potential partners, all in one search.
How do I know if a creator's engagement with my brand is recent?
Review individual creator profiles to see their recent posts and check when they tagged or mentioned your brand.
Can I search for a brand that isn't mine?
Absolutely! Search for any brand or profile. It's a great way to discover creators who are active in your niche but haven't found you yet - including your competitors' biggest fans.
How do I refresh my Influential Fans list?
If you've upgraded your plan, look for the Discover more button on your existing list to add new profiles without losing any previous work. If you want a completely fresh start, reach out to our support team via the in-app chat and they'll delete your current list so you can run a new search.
Do I get charged again for existing profiles when I use Discover more?
No. Credits are only charged for newly added profiles. Your existing creators stay in the list at no extra cost.
Is there a limit to how many fans I can discover?
Monthly limits depend on your plan - Performance unlocks up to 6,000 profiles per month, and Enterprise goes even higher. Limits refresh every month, so there's always a fresh batch waiting for you.