You've already found a creator who's knocking it out of the park. Now imagine finding 50 more just like them. That's exactly what lookalike search does in Discover. Modash scans millions of profiles and instantly surfaces creators who match your best performers - so you can go from one winning partnership to an entire roster, fast.
Start with a creator you know
Pick your reference point: a top-performing partner, a competitor's creator, or anyone whose content and audience match what you're after.
Search for their username in Discover and open their profile.
Choose your lookalike type
This is where it gets powerful. Modash gives you two completely different ways to find similar creators:
Content lookalikes find creators who post similar topics, themes, and visual styles. Found someone whose content perfectly represents your brand? Content lookalikes will find you more of that exact energy.
Audience lookalikes find creators whose followers share similar demographics, interests, and characteristics. This means you can reach the same type of buyer through completely different creators - and multiply your exposure without overlapping audiences.
Both types are powered by Modash's own data engine, which continuously improves lookalike quality as more creator data is analysed.
How to run a lookalike search
It takes about 30 seconds:
Go to Discover and choose your platform (Instagram, TikTok, or YouTube).
Add your search filters.
When you find one you like - click Find Lookalikes.
Lookalike search is fully native and AI-powered across all three platforms, including TikTok. You can source similar creators on any platform just as effortlessly - no need to switch tools or manually hunt for similar profiles.
Search up to 5 creators at once
Want to find creators who match multiple top performers? You can now run lookalike searches for up to 5 creators in parallel. Modash combines the results to surface creators who share qualities with your best partners - making it the fastest way to scale a winning roster.
Access lookalikes directly from the Lookalikes tab in the creator sidebar, or click View all lookalikes to see full results in AI Search where you can layer on additional filters.
When adding creators to your lookalike search, each new creator is added alongside your existing selections rather than replacing them - so you can build up your reference set without starting over.
Refine your results with filters
Here's where lookalike search becomes a superpower. Start with your lookalike results, then stack filters on top to get exactly what you need:
Filter by location to find creators in specific regions
Set minimum engagement rates to ensure quality
Add follower range requirements to match your campaign size
Filter by platform if you need Instagram, TikTok, or YouTube specifically
You're not just finding similar creators anymore - you're building a precision-targeted shortlist that matches every criteria your campaign demands.
Pro tip: Found a great creator in the US, but need one in Australia? Run a lookalike search and add a location filter. You'll find creators with the same vibe in a completely different market. This is one of the fastest ways to expand campaigns internationally.
Save and take action
Found your matches? Use Quick Save to add a creator to your most recently used list with a single click, or create a new list inline without leaving your results. You can also bulk select multiple creators and save them all to a list at once.
From there, head to Manage to organise your shortlist and start reaching out through Email right away.
FAQs
FAQs
How many lookalike results will I get?
Results vary based on how unique your reference creator is. You'll typically get hundreds of similar creators. Focus on the top matches first, as they're the closest fits.
Can I use lookalikes if the original creator works with a competitor?
Absolutely. This is one of the best ways to find creators in the same space. Just make sure you're not violating any exclusivity agreements when you reach out.
What if lookalike results don't seem similar enough?
Try a different reference creator or switch between content and audience lookalikes. Sometimes a creator who seems similar to you isn't similar in the data, and vice versa.
Can I run lookalike searches for multiple creators at once?
Yes! You can search up to 5 creators in parallel. Modash combines the results to find creators who share qualities with all of your selected references. Access lookalikes from the Lookalikes tab in the creator sidebar, or click View all lookalikes to expand results in AI Search.
How often should I run lookalike searches?
Run them whenever you find a top performer or need to scale a campaign. The database updates regularly, so you might discover new and better matches even from the same reference point over time.
Why are my lookalike results much bigger (or smaller) than my reference creator?
Lookalike matching is data-driven and focuses on content or audience similarity, not follower count. If you need results within a specific follower range, add a follower count filter on top of your lookalike search to narrow it down.