Your campaign dashboard in Track gives you a complete, real-time view of how your creators and content are performing - every view, every click, every sale, all updating automatically as Modash collects content.
Campaign overview metrics
Your campaign dashboard shows key metrics at a glance:
Total content - the number of posts, Stories, and videos collected
Total views - combined views across all creator content
Total engagements - likes, comments, shares, and saves across all content
Total clicks - clicks on tracking links assigned to creators in the campaign
Total sales - revenue generated through discount codes and tracking links (requires Shopify)
These numbers give you the overall reach and impact of your campaign without digging into individual posts.
Performance metrics
Modash calculates several performance metrics automatically:
EMV (Earned Media Value) - an estimated monetary value of the organic exposure your campaign generated
CPM (Cost Per Mille) - how much you're paying per 1,000 impressions, based on creator costs you've added
ROAS (Return on Ad Spend) - the revenue generated compared to what you spent on creators
To see CPM and ROAS, make sure you've added creator rates to your campaign. Without rates data, Modash can only show engagement and revenue metrics.
Content-level analytics
Click into the Published content tab to see analytics for every individual piece of content. Each post shows:
Views, likes, comments, and shares
Content type (post, Story, Reel, video)
Whether required hashtags, mentions, or ad disclosures are present
Alerts for missing tags or compliance issues
You can group content by creator, by date, or by alerts to quickly find what you need.
Creator-level performance
The Creators tab breaks down performance by individual creator. You'll see:
How many pieces of content each creator posted
Engagement metrics per creator
Discount code usage and revenue per creator (with Shopify connected)
Tracking link clicks per creator
This is how you identify your top performers and decide which creators to work with again.
Pro tip: Add creator rates to your campaign to unlock CPM and ROAS calculations. Even for gifted campaigns, enter the product cost so you can measure true ROI.
Exporting campaign data
You can export your campaign analytics to CSV or Excel for reporting or sharing with stakeholders. Exports include all campaign performance data within your selected date range.
You can also download creator content directly from the Published content tab for repurposing across your own channels.
FAQs
FAQs
How quickly do analytics update after a creator posts?
Modash checks for new content regularly. Most content appears in your dashboard within 12 hours of posting. Metrics like views and engagement update every 12 hours.
Why don't I see CPM or ROAS in my dashboard?
CPM and ROAS require creator rates data. Open the Creators tab and add the rates for each creator (fixed fee, product cost, or both). Once rates are added, these metrics calculate automatically.
Can I compare performance across campaigns?
Each campaign has its own dashboard. To compare, export data from multiple campaigns and analyse them side by side.
What's the difference between views and engagements?
Views count how many times content was seen. Engagements include active interactions. High views with low engagement may mean the content reached people but didn't resonate.
Can I share campaign reports with people outside Modash?
You can export campaign data to CSV or Excel and share those files.
Do I need Shopify connected to see campaign analytics?
No. Content tracking, views, engagements, and EMV all work without Shopify. Shopify is only needed for sales and revenue tracking through discount codes and tracking links.