Your campaign dashboard in Track gives you a complete, real-time view of how your creators and content are performing - every view, every click, every sale, all updating automatically as Modash collects content.
Campaign overview metrics
Your campaign dashboard shows key metrics at a glance:
Total content - the number of posts, Stories, and videos collected
Total views - the total number of views across all video content (Instagram Reels, TikTok videos, and YouTube videos). This is an actual count pulled directly from each platform - not an estimate. Views does not include static posts or Stories
Est. impressions - an estimated number of times non-video content (static feed posts and Stories) appeared on screen. For posts, Modash estimates impressions by multiplying estimated reach by 1.5. For Stories, impressions equal estimated reach
Est. reach - an estimated number of unique people who saw non-video content. For posts, this is calculated from engagement data (likes and comments). For Stories, it's based on follower count. Est. reach does not include video content like Reels, TikTok, or YouTube
Total engagements - likes, comments, shares, and saves across all content
Total clicks - clicks on tracking links assigned to creators in the campaign
Total sales - revenue generated through discount codes and tracking links (requires Shopify)
💡 Understanding your total campaign exposure: To get a full picture of how many people your campaign reached, combine Views (video content) with Est. reach (posts and Stories). These metrics are separated because views are actual counts while reach is an estimate - keeping them apart means you always know which numbers are exact and which are estimated.
Performance metrics
Modash calculates several performance metrics automatically:
EMV (Earned Media Value) - an estimated monetary value of the organic exposure your campaign generated
Avg. Engagement Rate - calculated based only on measurable, trackable content. Stories, creators without posts, and content with hidden likes are excluded from this calculation - so the number reflects real engagement you can act on
CPM (Cost Per Mille) - how much you're paying per 1,000 impressions, based on your total creator cost
ROAS (Return on Ad Spend) - the revenue generated compared to what you spent on creators
Your total creator cost includes both manually entered rates (fixed fees and product costs) and affiliate commissions that Modash tracks automatically. This means CPM and ROAS reflect your true spend on each creator, including any commission payouts from your affiliate program.
To see CPM and ROAS, make sure you've added creator rates to your campaign.
If you're running an affiliate program through Modash, commissions are included in the cost automatically. Without any rates or commission data, Modash can only show engagement and revenue metrics.
Content-level analytics
Click into the Published content tab to see analytics for every individual piece of content. Each post shows:
Views, likes, comments, and shares
Content type (post, Story, Reel, video)
Whether required hashtags, mentions, or ad disclosures are present
Alerts for missing tags or compliance issues
For Instagram collaborations, Modash displays all collaboration partners with clear visual indicators on each content card. Collaborative posts are attributed correctly across all participating creators, so you won't see duplicate posts cluttering your dashboard or double-counted stats inflating your numbers.
You can group content by creator, by date, or by alerts to quickly find what you need.
Creator-level performance
The Creators tab breaks down performance by individual creator. You'll see:
How many pieces of content each creator posted
Engagement metrics per creator
Discount code usage and revenue per creator (with Shopify connected)
Tracking link clicks per creator
Total cost and ROAS per creator
This is how you identify your top performers and decide which creators to work with again.
💡 Pro tip: Add creator rates to your campaign to unlock CPM and ROAS calculations. Even for gifted campaigns, enter the product cost so you can measure true ROI. If you're running affiliates through Modash, commission payouts are already factored into your creator cost automatically!
Exporting campaign data
You can export your campaign analytics to CSV or Excel for reporting or sharing with stakeholders. Exports include all campaign performance data within your selected date range. Exports run in the background, so you can keep using Modash while your file is being prepared - no more waiting on download screens.
You can also download creator content directly from the Published content tab for repurposing across your own channels. Modash supports bulk downloads of up to 10 videos at once across Instagram Reels, TikTok videos, YouTube videos, and Shorts.
FAQs
FAQs
How quickly do analytics update after a creator posts?
Modash checks for new content regularly. Most content appears in your dashboard within 12 hours of posting. Metrics like views and engagement update every 12 hours.
Why don't I see CPM or ROAS in my dashboard?
CPM and ROAS require creator rates data. Open the Creators tab and add the rates for each creator (fixed fee, product cost, or both). Once rates are added, these metrics calculate automatically.
Can I compare performance across campaigns?
Each campaign has its own dashboard. To compare, export data from multiple campaigns and analyse them side by side.
What's the difference between views, est. reach, and est. impressions?
These metrics cover different types of content. Views count actual plays on video content only - Instagram Reels, TikTok videos, and YouTube videos. Est. reach is an estimated number of unique people who saw non-video content like static posts and Stories, calculated from engagement data and follower count. Est. impressions estimates the total number of times that non-video content appeared on screen (including repeat views). To get your full campaign exposure, add Views and Est. reach together.
What's the difference between views and engagements?
Views count how many times video content was played. Engagements include active interactions like likes, comments, shares, and saves across all content types. High views with low engagement may mean the content reached people but didn't resonate.
Can I share campaign reports with people outside Modash?
You can export campaign data to CSV or Excel and share those files.
Do I need Shopify connected to see campaign analytics?
No. Content tracking, views, engagements, and EMV all work without Shopify. Shopify is only needed for sales and revenue tracking through discount codes and tracking links.
Does creator cost include affiliate commissions?
Yes. If you're running an affiliate program through Modash, affiliate commissions are automatically included in your total creator cost. This means your CPM and ROAS calculations reflect both fixed fees you've entered and commissions paid to creators.
Why does est. reach look lower than views?
This is normal. Est. reach only covers non-video content (static posts and Stories) and is calculated from engagement data. If your campaign has mostly video content like Reels or TikTok videos, your views will naturally be much higher than est. reach. If Instagram hides like counts on a creator's posts, reach estimates will be significantly lower since they depend on like data.
How are Instagram collaboration posts handled in analytics?
Modash detects Instagram collaborations and displays all partners with visual indicators. The post is attributed correctly without duplicates or double-counted metrics, so your campaign numbers stay accurate.