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Creating your first campaign

Paula Britta Palm avatar
Written by Paula Britta Palm
Updated yesterday

Ready to see your influencer marketing in action? Create a campaign in Track and Modash automatically collects every piece of creator content, tracks performance, and measures ROI across Instagram, TikTok, and YouTube. No creator sign-ups required. Creators post normally and Modash handles the rest.

How to create a campaign

  1. Go to Track and click Create campaign.

  2. Give your campaign a name (e.g. "Summer 2026 - Beauty Launch"). If you skip this, Modash will auto-generate a name using the creation date.

  3. Add the hashtags, @mentions, or keywords that creators will use in their content. Creators only need to use one of them for Modash to pick up the post.

  4. Choose your tracking mode:

    • Standard tracking - collects content that matches your hashtags, mentions, or keywords. Requires at least one hashtag, mention, or keyword.

    • Event Mode - collects all content from your creators, even without specific tags. No keywords required. Each creator uses 2 tracking credits instead of 1.

  5. Set a start date. You can backdate up to one week to catch content that's already been posted.

  6. Add creators from your lists in Manage, by username, or via CSV import.

  7. Click Start campaign.

Pro tip: Your tracked creator limit is shared across all active campaigns. For example, if your plan includes 100 tracked creators and you have two active campaigns with 50 creators each, you've reached your limit. Finishing a campaign frees up those spots.

Once your campaign is running, your dashboard shows:

  • Overview metrics - total engagement, impressions, reach, likes, comments, and views across all creators and platforms

  • Platform breakdown - compare performance across Instagram, TikTok, and YouTube

  • Creator performance - see how each individual creator is performing, with cost, discount code usage, and revenue per creator

  • Published content - view every piece of tracked content in one place, searchable by creator and filterable by content type

  • Compliance alerts - spot posts missing required ad disclosures or campaign hashtags

The dashboard date range defaults to your campaign start date through today. You can adjust it any time and export your campaign data as CSV or XLSX.

Content typically starts appearing within 24 hours of your campaign going live. After that, your campaigns are updated on a cycle of every 12 hours.

If you've connected Shopify, you'll also see sales data from discount codes and tracking links.

FAQs

  • Do creators need to sign up or connect their accounts?

    No. Tracking happens automatically in the background. Creators post normally and content appears in your dashboard without any action from them.

  • What's the difference between standard tracking and Event Mode?

    Standard tracking collects content that matches your specified hashtags, mentions, or keywords. Event Mode collects everything a creator posts, regardless of tags, but uses 2 tracking credits per creator instead of 1. Use Event Mode when you need complete coverage.

  • Can I edit a campaign after it's started?

    Yes. You can add or remove creators, update hashtags and mentions, and adjust other settings.

  • How far back can I track content?

    You can backdate a campaign start date by up to one week to capture recently posted content. If you need further, reach out to Support at hello@modash.io

  • What if a creator forgets to use the campaign hashtag?

    You have two options: use Event Mode to capture all content automatically, or manually import the specific post by clicking Import Content in the Published content tab and pasting the post link.

  • Can I run multiple campaigns at the same time?

    Yes. You can have multiple active campaigns running simultaneously, each with different creators, hashtags, and goals. Keep in mind that tracked creators count toward your plan limit across all active campaigns.

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