Product offers in Modash let you pick products from your Shopify store, set a budget, and share a single link - creators choose what they want and place the order themselves. The whole gifting process, from offer to delivery to content, tracked in one place.
💡 Before you start, make sure your Shopify store is connected to Modash.
Step 1: Create a product offer
A product offer defines what creators can choose from and how much they can spend:
Open Track and select your campaign.
Go to the Creators tab.
Click Add gift in the Gift column next to a creator's name.
Click Select new gift.
Click Create gift
Choose what the creator can select from:
Your entire store catalogue
A specific Shopify collection
Specific products
Products with certain tags
Set a budget limit - this is the maximum value the creator can order.
Optionally set the offer to expire after 30 days of being opened.
When you create an offer, Modash automatically creates a collection in your Shopify store with the selected products. The budget is applied as an automatic discount.
Step 2: Assign and share the offer
Once your product offer is ready, assign it to each creator in your campaign. Every time you assign an offer, Modash generates a unique link and discount code for that specific creator.
Share the link with your creator. When they open it, they'll land directly in your Shopify store where they can:
Browse the available products
Pick items (choosing colours, sizes, variants)
Enter their shipping address
Place the order using the automatically applied discount
The only extra step for the creator is entering a free delivery code. That's it.
Step 3: Track orders and content
In the Creators tab, you can monitor the status of each product offer:
Sent: The offer link has been created and shared
Opened: The creator has opened the offer link
Redeemed: The creator has placed their order
Order status: Track fulfilment (processing, shipped, delivered)
Pro tip: All gifted orders are automatically tagged as Modash gift in Shopify, so you can easily identify them alongside your regular orders.
Once creators receive their products and start posting, Modash tracks content automatically through your campaign's hashtags, mentions, or by using Event Mode. The full journey - from gift to content to performance - all in one dashboard.
Product offers are reusable. Once you've created an offer (e.g. "Spring Collection, $100 budget"), you can assign it to multiple creators across different campaigns. This is a huge time-saver when you're running large gifting campaigns with dozens or hundreds of creators.
Best practices for gifting campaigns
Set a realistic budget - In Shopify, taxes are applied at checkout. If your budget only covers the product price, creators might run into issues when placing the order. Leave a bit of margin to avoid friction.
Be intentional with product selection - Think about what creators would genuinely be excited to receive. The closer the product fits their style and content, the more natural any resulting content will feel.
Be clear about expectations - Some brands use gifting purely for seeding, where content is appreciated but not expected. If you're looking for guaranteed posts, make sure deliverables are agreed upfront before sending products. Sending gifts and hoping for results often leads to disappointment.
Choose creators carefully for seeding - Running a no-strings-attached seeding campaign? Be selective. The better the fit between creator and brand, the higher the chances they'll genuinely want to share your product.
FAQs
FAQs
Do I need Shopify for product gifting to work?
Yes. Product gifting requires a connected Shopify store so Modash can pull your product catalogue and process orders through Shopify's checkout.
Can I set different budgets for different creators?
Yes. When assigning a product offer to a creator, you can customise the budget for that specific creator, even if the base offer has a different default.
What happens if a creator doesn't redeem their offer?
The offer stays open until it expires (if you set an expiration) or until you manually remove it. You can check the status in the Creators tab at any time.
Can creators choose their own size and colour?
Yes. When creators open the offer link, they see the products with all available variants (size, colour, etc.) and can choose what they want.
Does the order appear in my Shopify dashboard?
Yes. Gifted orders are processed through Shopify and automatically tagged as Modash gift so you can identify them alongside regular orders.
Can I reuse the same product offer for multiple creators?
Yes. Product offers are reusable templates. Create an offer once and assign it to as many creators as you need, across multiple campaigns.
Is there extra cost for product gifting?
No. Product gifting is included with your Modash plan as part of the Shopify integration. There's no extra charge - you just need an active Shopify store connected to Modash.