Whether you're new to influencer marketing or a seasoned pro, this guide will help you fine-tune your search and find the best creators for your brand.
The Discovery mantra: Layering is Key
With 37 filters available, you can make your search as broad or specific as you need. Start with the basics, then layer on more filters to refine your results. Let’s break it down step by step!
Step 0.5: Import your existing influencer base into Modash
Before diving in, save time by importing your current influencer list. This quick tutorial walks you through the process, ensuring these influencers don’t appear in your search results—so you can focus on discovering new talent instead of sorting through familiar faces!
Step 1: Define your audience
Location: Target specific countries or cities where your audience is.
Age & Gender: Narrow down by age group or gender to match your ideal demographic.
Step 2: Add more influencer-specific filters
Followers: Set a follower range to find influencers with the right reach.
Engagement rate: Focus on creators with strong audience interaction.
Step 3: Prioritize influencers with emails available
Use the Contact Information filter to show only influencers with an email address, making outreach easier.
Step 4: Find influencers in your niche
Depending on the platform, different filters help you discover the right creators:
Instagram: Search by hashtags, bio, or topics.
TikTok: Use bio, keywords, or topics.
YouTube: Focus on keywords or topics.
It’s best to use one of these filters at a time; combining them is not recommended.
Step 5: Save & outreach
Once you've found your ideal influencers, you can:
Save them to a list one by one or use bulk save
Start your outreach by unlocking their emails
Click Show Influencers after each filter to update your results and learn how each filter affects your search results.
Pro tips for niche searching
💡 Bio filter: Think about how your influencers in that specific niche identify themselves. (PS! Emojis work too 😉)
🔍 Topics filter: Helps find creators using related terms (e.g., “farm” will show results for “farming,” “agriculture,” etc.).
🏷️ Keywords & hashtags: These filters search for exact matches—just type in a keyword or hashtag!
🎯 Lookalikes: Already know an influencer who fits your niche? Enter their username, and we’ll find similar creators.
Extra tips for success
Check bios and tags to improve future searches
Use Google and Best Hashtags to find relevant search terms
Experiment! Mix and match filters until you find what works best
And remember—the key to a successful search is layering! ✨