What if you could email hundreds of creators and every single message felt personal? With dynamic variables, Modash automatically populates each email with the creator's name, username, and campaign details. Bulk efficiency, personal touch.
How to personalise at scale
1. Open a list in Manage and select the creators you want to email.
2. Click Send email at the top of the list.
3. Choose an existing template or write your message from scratch.
4. Click Insert Variable to add personalisation. Available variables include:
{First Name}- the creator's first name (automatically cleaned of emojis and special characters){Full Name}- the creator's full name{Instagram Username}- their Instagram handle{YouTube Username}- their YouTube handle{TikTok Username}- their TikTok handle{Latest Discount Code}- the most recent discount code assigned to them{Latest Campaign Link}- a custom tracking link for their campaign{Gift Link}- the most recent gift link for the creator{Free Delivery Code}- the free delivery code from the latest product offer{Payment Link}- a payment link for the creatorOnly these predefined variables are supported. Custom variables cannot be created.
5. Write your email so variables fit naturally into sentences. For example: "Hi {First Name}, I loved your recent content on {Platform} and think you'd be a great fit for our brand."
6. Review and send. Modash populates each variable with the correct details for every creator.
Pro tip: Modash automatically cleans creator names by removing emojis and special characters, so every email starts professionally - "Hey Sarah" instead of "Hey 🌟Sarah✨💕".
While composing emails, you can view each creator's full profile in a sidebar panel without leaving the email composer. This gives you quick access to:
Engagement rate and follower count
Audience demographics and top countries
Past brand collaborations
Notes and labels your team has added
Use this context to add personal touches beyond variables. Mentioning a specific post or audience insight makes your outreach stand out from generic pitches.
Daily sending limits
Modash uses three separate daily limits for bulk emails to keep your outreach flowing smoothly:
New outreach emails - up to 100 per day. This is your cap for emailing new creators. Even if your follow-up queue is packed, you can always send 100 new outreach emails.
Follow-up emails - up to 300 per day. These are the second, third, fourth (and beyond) emails in a sequence. Capped separately so they never block new outreach.
Total daily cap - 400 bulk emails (new + follow-ups combined). This is the absolute ceiling per connected email account.
All bulk emails are sent with a randomized delay of 5 to 30 seconds between each message to protect your domain reputation. Regular one-off emails sent from your inbox are not affected by these limits. If you have multiple team members with connected accounts, each person has their own daily limits.
Template performance tracking
Every template in Modash tracks key metrics so you can see what's working: Sent, Opened, Responded, and Bounced. Sends via sequences are included in these counts too. Use this data to iterate on your messaging and double down on templates that get replies.
FAQs
FAQs
How many personalised emails can I send per day?
You can send up to 100 new outreach emails and up to 300 follow-up emails per day per connected email account, with a total daily cap of 400 bulk emails. New outreach is never blocked by follow-up volume. Regular one-off emails from your inbox don't count toward these limits. Each teammate with a connected account has their own separate limits.
Why is there a delay between when my emails are sent out?
All bulk emails - both new outreach and sequence follow-ups - are sent with a randomized delay of 5 to 30 seconds between each message. This staggered, randomized sending protects your domain reputation and significantly reduces the chance of your emails landing in spam folders.
What happens if a variable is blank for a creator?
If a field is empty (like if a creator doesn't have a public first name), Modash will leave that variable blank in the email. Always preview before sending to catch any gaps.
Does Modash clean creator names automatically?
Yes. Modash removes emojis, special characters, and extra formatting from names so your emails look professional and natural.
Can I add campaign-specific details to templates?
Yes. Use variables like
{Latest Discount Code},{Latest Campaign Link},{Gift Link}, or{Payment Link}to include details unique to each creator. These pull from whatever you've assigned to that creator in their profile or campaign.Can I create custom variables?
No. Modash supports only the predefined variable list (creator name, platform usernames, campaign links, discount codes, gift links, delivery codes, and payment links). For anything not covered by a variable, you'll need to personalise manually.