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Creating email templates

Written by Maris Niilus

What if you could reach 200 creators this week with emails that each feel handwritten? That's exactly what templates do. Build your perfect outreach message once, drop in dynamic variables, and Modash handles the rest. Every email lands feeling personal - but you only wrote it once.

How to create a template:

1. Go to Email in the sidebar and select Templates.

3. Give your template a clear name (e.g., "Gifting Outreach - Instagram Micro").

4. Add a subject line.

5. Write your email content in the editor.

6. Click Insert Variable to add dynamic variables. Available variables include:

  • {First Name} - the creator's first name

  • {Full Name} - the creator's full name

  • {Instagram Username}, {YouTube Username}, {TikTok Username} - platform handles

  • {Latest Discount Code} - their most recent discount code

  • {Latest Campaign Link} - their tracking link

  • {Gift Link} - their most recent gift link

  • {Free Delivery Code} - free delivery code from the latest product offer

  • {Payment Link} - a payment link for the creator

    • Only these predefined variables are supported. Custom variables cannot be created.

7. Format your text using bold, italic, or lists to make it easy to read.

8. Click Save.

Using your templates

Select a template from the dropdown when composing an email, and Modash instantly fills in every variable with each creator's details. What used to take hours of copy-pasting now takes seconds.

You can edit templates at any time. Updated templates apply to future emails, but anything you've already sent or scheduled stays as-is.

Template performance tracking

Every template tracks key metrics so you can see what's working: Sent, Opened, Responded, and Bounced. Sends via sequences are included in these counts too. Head to Templates to compare performance across your templates and double down on the ones that get replies.

Team sharing

Templates are shared across your entire team. All team members can view, use, and edit all templates. Template names must be unique within a team.

Pro tip: Writing the perfect email to a creator? Click Save as template to save it on the spot. Your best messages become reusable in one click - no need to recreate them from scratch later.

Want a visual walkthrough? Here's a short video on this topic from Ava, our Customer Success Manager 👇

FAQs

  • Can I use the same template in a sequence?

    Yes. Plug any template into a sequence step and Modash will populate the variables for each creator automatically.

  • Can multiple team members use the same template?

    Yes. Templates are shared across your entire team. Anyone can view, use, and edit them.

  • How do I track which templates perform best?

    Open the Templates page to see Sent, Opened, Responded, and Bounced metrics for each template. Sends via sequences are included in these counts.

  • Can I create custom variables?

    No. Only the predefined variables listed above are supported. For anything not covered, you'll need to personalise manually.

  • What happens if I edit a template that's used in an active sequence?

    Changes apply to future sends only. Emails already sent or queued for creators currently in the sequence won't be affected.

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