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Creating email templates

Written by Maris Niilus

What if you could reach 200 creators this week with emails that each feel handwritten? That's exactly what templates do. Build your perfect outreach message once, drop in dynamic variables, and Modash handles the rest. Every email lands feeling personal - but you only wrote it once.

How to create a template:

1. Go to Email in the sidebar and select Templates.

3. Give your template a clear name (e.g., "Gifting Outreach - Instagram Micro").

4. Add a subject line.

5. Write your email content in the editor.

6. Click Insert Variable to add dynamic variables. Available variables include:

  • {First Name} - the creator's first name

  • {Full Name} - the creator's full name

  • {Instagram Username}, {YouTube Username}, {TikTok Username} - platform handles

  • {Latest Discount Code} - their most recent discount code

  • {Latest Campaign Link} - their tracking link

  • {Gift Link} - their most recent gift link

  • {Free Delivery Code} - free delivery code from the latest product offer

  • {Payment Link} - a payment link for the creator

    • Only these predefined variables are supported. Custom variables cannot be created.

7. Format your text using bold, italic, or lists to make it easy to read.

8. Click Save.

Using your templates

Select a template from the dropdown when composing an email, and Modash instantly fills in every variable with each creator's details. What used to take hours of copy-pasting now takes seconds.

You can edit templates at any time. Updated templates apply to future emails, but anything you've already sent or scheduled stays as-is.

Template performance tracking

Every template tracks key metrics so you can see what's working: Sent, Opened, Responded, and Bounced. Sends via sequences are included in these counts too. Head to Templates to compare performance across your templates and double down on the ones that get replies.

Team sharing

Templates are shared across your entire team. All team members can view, use, and edit all templates. Template names must be unique within a team.

Pro tip: Writing the perfect email to a creator? Click Save as template to save it on the spot. Your best messages become reusable in one click - no need to recreate them from scratch later.

FAQs

  • Can I create multiple templates?

    Yes! Create as many as you need for different outreach campaigns, creator segments, or stages of your workflow. The more templates you have ready, the faster you move.

  • What variables can I use in templates?

    You can use {First Name}, {Full Name}, {Instagram Username}, {YouTube Username}, {TikTok Username}, {Latest Discount Code}, {Latest Campaign Link}, {Gift Link}, {Free Delivery Code}, and {Payment Link}. These are the only supported variables. Custom variables cannot be created.

  • Can I edit a template after I've used it?

    Yes. Changes apply to future emails, but anything you've already sent or scheduled won't be affected.

  • Do I have to use variables in my templates?

    No, but you'll want to. Variables are what make bulk outreach feel personal - and that's what gets replies.

  • Can I save an email I'm writing as a template?

    Yes. Click Save as template while composing any email, and it becomes reusable instantly.

  • Can my team see my templates?

    Yes. Templates are shared across the entire team by default. All team members can view, use, and edit all templates.

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