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Using email sequences

Donna avatar
Written by Donna
Updated yesterday

What if every creator on your list got a perfectly timed follow-up without you lifting a finger? That's exactly what sequences do. Build your outreach once, and Modash sends it automatically - the right message, to the right creator, at the right time. No more spreadsheets tracking who needs a nudge. No more "I forgot to follow up." Just partnerships that move forward while you sleep.

How to create a sequence

  1. Go to Email in the sidebar and select Sequences.

  2. Give your sequence a name (e.g., "Gifting Outreach 3-Step").

  3. Add your first email - this is your initial outreach message.

  4. Click Add step to create follow-up emails.

  5. Set the delay between each step (e.g., wait 3 days after the previous email).

  6. Write the content for each follow-up.

  7. Use variables like {First Name} to keep emails personalised.

  8. Click Save.

That's it. You just built an outreach machine that runs on autopilot.

Each follow-up sends as a reply in the same email thread, so creators see one clean conversation instead of scattered messages. Modash spaces out sends automatically to protect your domain reputation and keep deliverability high.

And here's the best part: if a creator replies at any point, the sequence stops for that person automatically. You'll never send an awkward "just checking in" to someone who already said yes.

Sending a sequence to creators

Open a list in Manage, select the creators you want to reach, click Send email, and choose your sequence just above the subject line. That's it.

Modash sends the first email immediately and queues up every follow-up automatically. What used to take you an entire afternoon of manual follow-ups now happens in a single click.

Pro tip: Build your outreach templates in Templates first, then plug them into each sequence step. Templates + sequences = a fully automated outreach engine that still sounds like you wrote every email by hand.

FAQs

  • What happens if a creator replies in the middle of a sequence?

    The sequence stops automatically for that creator, so they won't receive any more follow-ups. You can pick up the conversation naturally from there.

  • Can I customise the delay between emails?

    Yes. Set custom delays for each step - 2 days, 5 days, a week, or whatever fits your outreach strategy.

  • How many emails can I include in a sequence?

    You can add as many steps as you need, but 2-3 follow-ups typically work best. Shorter sequences tend to feel more natural and get better reply rates.

  • Can I pause or stop a sequence after I've started it?

    Yes. You can pause or stop sequences at any time from the creator's relationship sidebar.

  • Can I edit a sequence after creating it?

    Yes. Update your sequences at any time to adjust timing, messaging, or steps. Changes apply to future sends only.

  • Why are my sequence emails sent at different times?

    Modash spaces out sends to avoid triggering spam filters and make your emails feel more natural. This improves deliverability and response rates.

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