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How to use visual search to find creators by aesthetic

Written by Donna

You know the exact vibe you want but can't put it into words? Visual search in Discover lets you upload an image to find creators making visually similar content. No prompts, no guessing - just show Modash what you're looking for and let it do the work.

How visual search works

Visual search is built into AI search in Discover. Instead of describing what you want in words, you upload an image and Modash scans millions of creator profiles to find content that matches the visual style, composition, and feel of your example.

This is perfect when you:

  • Have a mood board or reference image for a campaign

  • Spotted a competitor's creator content and want to find similar creators

  • Know exactly what the content should look like but struggle to describe it

  • Want to find creators with a specific aesthetic across Instagram, TikTok, or YouTube

Upload an image to search

  1. Go to Discover and open AI search.

  2. Click the image upload icon in the search bar.

  3. Upload a screenshot, photo, or any image that represents the content style you're looking for.

  4. Browse creators whose content is visually similar to your reference image.

The image can be anything - a screenshot from Instagram, a photo from a mood board, a creator's post you admire, or even a product shot showing the setting you want.

💡 Pro tip - Save a screenshot of a top-performing creator's post and upload it as a reference to find creators making visually similar content.

Highlight specific parts of images

Want to get even more precise? You can highlight specific areas of the images in your search results to tell Modash exactly what to focus on.

For example, if you find a photo of a creator in a coffee shop but you're most interested in the cozy cafe setting rather than the person, highlight just the background. Modash will focus its search on that specific visual element.

This is incredibly powerful for narrowing down results when your reference image has multiple visual elements and you only care about one.

To use this feature, simply click the magnifying glass on any image in search results, highlight your focus area and click Add to search.

Refine with creator content from your results

See a creator in your results whose content is spot on? Add their content back into your visual search to find even more creators with that same style.

This creates a feedback loop that gets sharper with each step:

  1. Upload your initial reference image.

  2. Browse the results and find a creator whose content nails the look.

  3. Add that creator's content as an additional visual reference.

  4. Get a new set of results that are even closer to your ideal aesthetic.

It's like telling Modash "more like this" - and it delivers.

Layer on filters for precision

Once visual search gives you the right aesthetic, add filters to narrow things down:

  • Follower count - find creators in your ideal size range

  • Location - target specific markets or regions

  • Engagement rate - make sure the audience is actually engaged

  • Platform - focus on Instagram, TikTok, or YouTube

  • Activity - filter by posting frequency to find consistently active creators

  • Growth - spot rising creators whose follower count is trending up

Your filters appear as chips at the top of your results, so you can adjust or remove them with a single click.

Save and organize your finds

Found creators that match your vision? Save them directly from the results:

  • Click the save icon on any creator card to add them to your most recent list

  • Use the save dropdown to pick a different list or create a new one

  • Bulk save up to 500 creators at once when you've found a goldmine of matching profiles

Tips for getting the best visual search results

  • Use clear, high-quality images. The sharper and more distinct the visual style, the better the results.

  • Focus on one aesthetic per search. Searching for "cozy home decor" and "high-energy fitness" in the same image won't give you focused results. Run separate searches instead.

  • Try different reference images. If your first upload doesn't return quite what you expected, try another image that captures the vibe from a different angle.

FAQs

  • What kind of image should I upload?

    Use a clear, well-lit photo or screenshot that represents the content style you're looking for. Choose an image with a distinct visual style for the best results.

  • Does visual search cost credits?

    Yes. Visual search uses the same credit structure as AI search - 0.25 search credits per query.

  • What platforms does visual search work with?

    Visual search is available for Instagram, TikTok, and YouTube.

  • Why aren't my visual search results matching my image?

    Visual search finds similar content, so results won't always be an exact match. Try a clearer image with a more distinct visual style. Heavily edited, blurry, or very generic images may return less relevant results. You can also highlight specific parts of a result image to focus the search on what matters most.

  • Can I search within my saved lists using visual search?

    Yes. Turn on the Only search within lists toggle to search within All saved creators, rather than an individual list. Use it to find creators with a specific aesthetic from the profiles you've already saved.

  • Is visual search the same as AI search?

    Visual search is a feature within AI search. AI search accepts either a text prompt or an image reference, but you can't combine the two in the same search. Visual search is the image-based part of that experience.

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