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Importing your existing influencer base into Modash

Written by Donna

Already working with creators? Bring them into Modash in minutes. Instead of starting from scratch, import your existing creator base and pick up right where you left off - managing campaigns, tracking performance, and sending outreach without skipping a beat.

Modash uses AI-powered importing to make migration effortless. Just drag and drop your spreadsheet, and Modash automatically detects your columns, identifies platforms, and maps your data - no manual reformatting needed.

How to import creators

  1. Go to Manage in Modash.

  2. Click Import.

  3. Drag and drop your file (or click to browse). Modash accepts CSV and XLSX files with creator data - usernames, emails, URLs, or a mix.

  4. Modash AI scans your file and automatically maps columns to the right fields (handles, emails, labels, notes, statuses, assignees, and more).

  5. Review the suggested mappings. Adjust any if needed - though in most cases, the auto-mapping handles it.

  6. Click Continue, choose an existing list or create a new one, then confirm.

Modash will match the creators in your file with profiles in the database. Once imported, you'll see all your creators organised in lists, ready to add to campaigns or reach out to via Email.

How to format your file

You don't need a perfect spreadsheet (up to 30 MB). Modash's AI mapping handles most formats, but following these tips will give you the best results:

  • Required: At least one column with a creator identifier - a profile URL (e.g. instagram.com/handle) or a username

  • Supported formats: CSV (.csv) and XLSX (.xlsx) - multi-sheet files are supported, with each sheet mapped separately

  • Column headers: Use clear, descriptive headers like "Instagram Handle", "Email", "Notes". The AI mapper reads these to auto-assign fields

  • Multiple platforms: You can include Instagram, TikTok, and YouTube creators in the same file. Modash detects the platform from profile URLs automatically

  • Labels: Use comma-separated values in a single column (e.g. "VIP, Beauty, Q2 Campaign")

  • Assignees: Use the team member's email address

  • Addresses: Can be split across columns (street, city, postcode) or combined in one - the AI mapper handles both

  • Names: First name and last name can be in separate columns or combined. The mapper will merge them if needed

What gets imported

Beyond creator handles and emails, Modash can import your existing CRM data too:

  • Labels - Keep your existing tags and categories (comma-separated values in one column are supported)

  • Notes - Carry over any creator notes

  • Statuses - Maintain workflow progress

  • Assignees - Preserve team member assignments (matched by email address)

  • Addresses - Creator mailing addresses

  • Phone numbers - Contact numbers

  • Birthdays - Creator birthdays

  • Rates - Creator rates

  • Custom columns - Any custom column data your team tracks (text, number, currency, etc.)

This means you can bring your full creator roster into Modash from day one - not just profiles, but all the context around them, including custom workflow data.

Related profiles

When you import creators, Modash automatically shows each creator's related profiles on other platforms - just like when you add creators manually. So if you import an Instagram handle, you'll see their TikTok and YouTube profiles too. Related profiles are free and don't cost any credits.

💡 Pro-tip: Related profiles only appear for creators already in your CRM. Brand-new handles won't show related profiles on their first import, but they'll appear once the creator is indexed.

If a creator isn't found

If some rows fail during import, Modash groups them by category (e.g. "Creator not found" or "Invalid format") so you can see exactly what went wrong. You can preview the failed rows inline or download them as a CSV to correct and re-import.

If a creator isn't found, it may mean they haven't been indexed by Modash just yet. You can still add unindexed creators to your lists and campaigns - Modash will start gathering their data right away.

Pro tip: Modash's AI mapping works best with clear column headers (eg. Instagram Handle, Email, Notes). You don't need to reformat your spreadsheet - just make sure handles are spelled correctly for the best match rate.

Once imported, your creators are ready to go. Organise them into lists in Manage, add them to campaigns in Track, or start reaching out via Email. Your entire creator base, fully connected to every part of Modash.

Want a visual walkthrough? Here's a short video on this topic from Ava, our Customer Success Manager 👇

FAQs

  • What happens if Modash can't find a creator's profile?
    You can still add them to your lists and campaigns. Modash will start gathering their data right away, even for creators not yet indexed.

  • Can I import creators to multiple lists?
    Yes. You can import the same creators to different lists or move them between lists after importing.

  • Is there a limit to how many creators I can import at once?
    You can import up to 10,000 profiles per import. For very large imports (5,000+), processing may take a bit longer - you can continue using Modash while it runs in the background.

  • Will importing overwrite my existing lists?
    No. Imports always add to your lists - they never delete or replace existing creators.

  • Does Modash automatically detect which platform a creator is on?
    Yes. The AI mapping detects platforms from your column headers and URLs, so you don't need separate files for Instagram, TikTok, and YouTube.

  • What file formats are supported?
    Modash supports CSV (.csv) and XLSX (.xlsx) files. Multi-sheet XLSX files are supported - each sheet is mapped separately. You can export to these formats from Excel, Google Sheets, or most other tools.

  • Can I import creators from multiple platforms in one file?
    Yes. Modash detects platforms from profile URLs automatically, so you can include Instagram, TikTok, and YouTube creators in the same file without separating them.

  • What if the AI maps a column incorrectly?
    Before clicking Continue, click the mapping dropdown on any row to manually reassign it to the correct field. Skipped columns can also be assigned manually.

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