Lookalikes are influencers who talk about the same topics as the profile you’re using as a reference. Use lookalikes when targeting niche influencers and/or have already identified some creators who shine brightly in your campaigns.
How to find lookalikes
Go to the Discover page. From the menu, choose the platform (Instagram, TikTok, YouTube) and in the search bar type the username of the influencer you want to find lookalikes for.
Below your reference profile, you'll instantly see a list of Lookalike influencers.
If necessary, you can further refine your results by using the filters to make sure your results match your other criteria. For example, age, location, and engagement rate.
To view a profile, click anywhere in the profile box or select View.
To save a profile to a list, click Save.
