Discovery: Welcome to FilterFest
This month, Modash is raining new filters. With over 250 million influencers on Instagram, YouTube, and TikTok, we’ve added new ways to surface the ones you need.
All platforms - The Verified filter
Now, you can easily filter to find verified influencers and creators. Influencers with verified status can be more credible, authentic people in a specific niche with high engagement rates and broader reach.
New Instagram filter - Hidden likes
More and more influencers hide their likes on Instagram, making it difficult to find these profiles using Modash’s Engagement Rate filter. Without likes, we can’t calculate the engagement rate, and you might miss out on great influencers.
Enter Hidden Likes.
You’ll find it in the drop-down menu of the Engagement Rate filter. We recommend first searching using your normal filters, including the ER filter and value (e.g., 3%). You’ll get a bunch of profiles that suit your needs.
Then, you can change the Engagement Rate value to Hidden likes to see if you missed any cool profiles hiding their likes.
New TikTok filters
Hashtag filter
The Hashtags filter finds profiles that have used a specific hashtag at least once.
The best approach for this filter is to first use broad hashtags and then narrow them down to more specific ones.
You can add multiple hashtags in the filter section to get more results. Note: Selecting multiple hashtags will show results that match at least one of the hashtags included: #Fitness OR #HealthAndWellness OR #FitnessWear.
Mention filter
The Mentions filter finds profiles that have mentioned a specific profile at least once. Like the Hashtag filter, you can add multiple mentions in the filter section to get more results in a single search. Note: Selecting multiple mentions will show you results that match at least one of the mentions included; @taylorswift OR @harrystyles OR @beyonce.
Likes growth rate
Likes growth refers to the increase in the number of people who like an influencer’s content over a specific period. The steady growth of likes over time strongly signals that influencers can effectively engage their audience.
New YouTube filters
Bio filter
The bio filter helps you find influencers based on the words they use in their account descriptions or full names. For example, if you use ‘true crime and makeup’ as a bio phrase, you’ll get a list of highly relevant influencers.
An influencer or creator won’t write ‘true crime and makeup’ in their social media bio unless they’re actually into true crime and makeup. You’ll get fewer results, but they’ll be more targeted.
Views growth
Views growth indicates the increase in influencer’s video views over time, reflecting audience engagement and content popularity.
Use this filter to find influencers whose views grow consistently over time rather than sporadic spikes, like one video going viral. The steady growth of views over time strongly indicates an influencer’s ability to effectively engage their current following and attract a new audience.
Campaigns: Easier than ever to track influencers
Multi-platform campaigns
You can now add social profiles from Instagram, TikTok, AND YouTube into one campaign.
Until now, Modash separated influencers by the social media platform they were on. Except, influencers don't stick to only one platform. And marketers don't only run campaigns on one platform.
This separation required customers to set up many more Modash campaigns to monitor a single multi-platform campaign. No more!
Go forth and add creators from Instagram, TikTok AND YouTube and track them from a single, unified campaign.
Tiny but mighty campaign improvements
We’ve added 3 improvements to Modash Campaigns to take your experience from an A to an A+.
Pre-launch campaign check
Modash can’t track private or deleted accounts. So, we simplified the process of removing untrackable accounts from Campaigns.
Before you launch a campaign, Modash checks all your creator accounts in the Campaign. If it finds untrackable accounts, a list of account names will pop up with why they’re untrackable.
Modash also checks when you add influencers manually and import them from a list or CSV.
Multi-select campaign content
To easily add or delete content from your campaigns, we’ve added multi-select functionality.
Apple
Cmd + click to select content one-by-by one
Shift + click to select a range
Windows
Ctrl + click to select content one-by-by one
Shift + click to select a range
Once you've selected the content, you can add or delete these to/from your Campaign.
Shopify discount codes in any case
Now, when searching for Shopify discount codes, you can use any case (UPPERCASE or lowercase), and Modash will understand what you’re looking for.