To find the best influencers for your campaigns, we've improved the gender filter and added Saves and Shares to TikTok Discovery.

With more control, you'll get better results.

Introducing two new options for the gender selection. In addition to Female and Male, we've also added Gender Neutral and Female or Male.

Gender Neutral
Choose this option if you're looking for companies, groups, places, or influencers who do not specify their gender.

Female or Male
This option is great for narrowing down your search to human influencers, regardless of their gender.

These new filters allow you to find creators based on the number of Saves or Shares their posts get on TikTok.

Saves
When someone saves a TikTok, it's a sign they want to re-watch it again later. This signals that the content is evergreen and will provide value repeatedly. Sponsoring a creator whose content is saved a lot is a safe bet because it means they generally create content worth saving. Typical examples of content that is often saved for later are recipes, tutorials, and product recommendations.

Shares
The number of shares signals that a creator has huge potential to go viral. When evaluating creators with a high number of shares, be mindful that this type of content can often be extreme or controversial. It's a super helpful filter to detect great creators but ensure they're brand-safe.

Your campaigns are getting smarter. Now, you'll get recommended hashtags, mentions, and keywords based on ones you have used previously. Pick specific tracking tags or all of them.