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May 2024 Release: Counting link clicks
May 2024 Release: Counting link clicks

Track clicks with UTM links for better visibility into your marketing funnel and more!

Paula Britta Palm avatar
Written by Paula Britta Palm
Updated over 4 months ago

There's never been a better time to be a Modasher because we've got some very cool features coming up, starting with a much-requested new feature that drops today.
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Campaigns: Count clicks with link tracking

Modash already offers one of the best content collection and performance trackers out there. With the Shopify integration, you can track discount code usage and the exact revenue generated. (You can do this manually without the integration, too).

The only thing missing was metrics to measure that murky middle part of the funnel. What happens between eyeballs on content and the dollars in your bank account?

The answer is Link tracking πŸ”—

With Link tracking, Modash gives you an overview of:

  • total number of clicks

  • total number of unique clicks

  • estimated CTR (based on views and impressions)

  • Breakdown of where the clicks are coming from

  • Metadata from the visitor: Device, location, and language.

Using Link tracking can help you answer questions like: How many total clicks did this campaign get? How many total clicks did this specific creator contribute to the campaign?

You can create and assign unique links from a specific Campaign.

Enter a URL, and Modash will create a short link that creators can share with their audience. When the link is clicked, Modash will add relevant UTM tags so you can track traffic using your analytics tool of choice.

Relationships: Conversations & Campaigns enter the panel

We keep adding relevant information to the Relationship panel, so you have all the context about specific creators wherever you are in Modash.

In addition to Related profiles, now you also get Conversations and Campaigns, with more coming soon.

Conversations: Scan all your historic conversations with a creator and quickly switch from the current thread to an older one.

Campaigns: Scroll further down to see all the campaigns the creator is or was a part of.

UX/UI improvements: Campaign content glows up

Our designer has given the content in your campaigns a makeover. Now, each content piece is a tad bigger, and the performance metrics on each are clearer.

You'll also see more platform-specific information when you hover over the content.

(Don't know who this little guy is, but some earthlings are strange and wonderful. πŸ‘‡)

  • Instagram: Impressions and Reach for Posts/Stories - Engagement Rate, Views, Likes and Comments
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  • TikTok: Engagement Rate, Views, Likes, Comments, Shares and Saves
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  • ​YouTube: Engagement Rate, Views, Likes and Comments

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