Audience overlap is a feature that enables you to determine the unique follower range of a list of influencers on Instagram. This might become especially handy if you are using lookalikes or working with many influencers in small target geography.

Open a list on the influencer lists page to analyze audience overlap.

The unique audience shows the number of unique followers the given list of influencers could reach as well as the percentage of unique followers of their total follower amount.

NB! Be aware that calculating a unique audience for huge lists(100+) or accounts that have millions of followers might time out. In that case, please remove some accounts from the list and try again.