Link tracking is one way to track campaign performance in Modash. It's a great alternative if you’re not allowed or don’t want to use discount codes. Link tracking can also complement the use of discount codes, providing data about the middle of your funnel.
Here’s everything you need to know about using link tracking in Modash.
How to add/edit a link and/or QR code
Short links and QR codes are assigned to a creator as part of a campaign.
To create a link, go to Campaigns and enter your preferred campaign.
Go to the Influencers tab and find the Link/QR code column. Choose an influencer and click Add link.
In the pop-up, start by copying and pasting the URL you will be promoting.
Add your UTM parameters.
Click Create link. Modash will create a short link using the UTM link you just created. While we do this, you’ll be redirected to the Influencer tab.
Click a short link to open the Click report.
In the Click Report, you can copy the short link to your clipboard, edit your UTM parameters, or download a QR code.
QR codes are easy to use and can provide easy access to your products/services. They are especially useful for long-form YouTube content but can also be used in print or physical campaigns.
You can also see all the metrics of the chosen influencer in the Click Report.
Total clicks
Unique clicks
CTR (based on views & impressions)
Source of clicks
Visitor metadata: device, location, and language.
How to set up your UTM parameters
Modash will prompt you to set up a UTM link to track links.
What is a UTM link?
A UTM link is a link with snippets of code at the end. It helps you track each link across the Internet and understand traffic to your site in more detail.
Most analytics tools (GA4) will pick up and read any UTMs, regardless of where you create them.
When setting up your UTM parameters, you should follow any established conventions your marketing team already follows.
Here’s an example of using UTM parameters for influencer marketing.
Source
Source refers to the source of the traffic. This can be something like organic, social, or google. In influencer marketing, use source to add the social media platform.
Source: instagram; tiktok; youtube
Medium
Medium refers to the type of medium. This can be email, social, referral, etc.
For influencer marketing campaigns, you'll typically use the tag social here.
Medium: social
Campaign
Using the @handle of the creator as the campaign tag is typical for influencer marketing. Alternatively, you can use the campaign name. For example: holiday_sale, black_friday_2024, etc
Campaign: @taylorswift13
It is necessary to include the source, medium, and campaign for a UTM link to be created. As an option, you can also use the following tags:
Content: Optional
This optional tag can differentiate a content format, such as a story, or a specific placement within the same campaign, like a specific CTA.
Term: Optional
This optional tag can be used to differentiate specific products, summer_shoes, or as a marker for campaign keywords and messaging: offer_code_20off
Note: Enterprise customers can request custom domains. Contact support if you’re interested.
How to use the data points in the Click report
Link tracking with Modash offers insights you can use to understand campaign performance.
A few examples:
Estimated CTR: Use to compare the effectiveness of creators.
By referrer: This gives you an idea of where the link was posted. You can see if creators are posting on social media or other websites, too.
Visitor location: From which countries are people clicking links? This is a great signal to understand if the creator reached the right people or if your campaign reached the right people.