Want to track influencer performance without relying on discount codes? Or maybe you want even deeper insights to complement your discount code tracking? That’s where link tracking comes in!

With Modash, you can assign short links and QR codes to influencers, monitor clicks, and get a full picture of your campaign’s performance—even in the middle of the funnel. Whether discount codes aren’t an option or you just want more data-driven insights, link tracking gives you the flexibility to track results your way.

How to add/edit a link and/or QR code

Step 1: Go to Track and open the campaign you’re working on.

Step 2: Head to the Influencers tab and locate the Link/QR Code column.

Step 3: Choose an influencer and click "Add Link."

Step 4: In the pop-up, paste the URL you want to promote and add any relevant UTM parameters to track performance.

Step 5: Click "Create Link." Modash will generate a short link with the UTM parameters applied.

Step 6: Click the three dots next to the new short link, then select "View Report" to open the Click Report.

Step 7: In the Click Report, you can copy the short link to your clipboard, edit your UTM parameters, or download a QR code.

Step 8: Send it to your influencer!

Combine your links with discount codes for an even clearer view of your campaign’s success!

How to set up your UTM parameters

What is a UTM link?

When creating links in Modash, you’ll set up UTM parameters to track where traffic is coming from and what happens after users click.

A UTM link is just a regular URL with extra tracking info added. These tags help tools like Google Analytics 4 (GA4) understand where your visitors come from and what actions they take.

Before setting up UTM parameters, check with your marketing team to keep tracking consistent across campaigns!

UTM Parameters for influencer marketing

Here’s a quick breakdown of the most important UTM tags:

Source (Where the traffic comes from)

Example: source=instagram, source=tiktok, source=youtube

Medium (How traffic was generated)

Example: medium=social, medium=email, medium=cpc

Campaign (Which campaign the link belongs to)

Example: campaign=@creatorname, campaign=holiday_sale

👉 You must include Source, Medium, and Campaign for the UTM link to work!

Optional UTM parameters for more detailed tracking

Content (Optional) – Differentiates content formats like stories or different CTAs.

Example: content=story, content=cta_1

Term (Optional) – Tracks specific products, offers, or keywords.

Example: term=summer_shoes, term=offer_code_20off

Enterprise customers can request custom domains. Ping support if you’re interested.

Why use QR codes?

QR codes make it super easy for audiences to access your links instantly. No typing, no hassle—just scan and go! They work especially well for:

YouTube videos & long-form content
Print & in-person events
Retail partnerships & packaging

By assigning QR codes to influencers, you make it effortless for customers to check out your products or offers.

How to use click report data to optimize your campaigns

Tracking links isn’t just about seeing numbers—it’s about understanding what’s working so you can double down on success. Here’s what to look for:

Estimated CTR: Compare how well different influencers are driving clicks.

By referrer: See where the links were posted (social, blog, etc.).

Visitor location: Check if clicks are coming from your target markets.

With these insights, you can fine-tune your influencer strategy, shift focus to the best-performing creators, and get more conversions.