Every click on a tracking link tells you exactly which creators are driving traffic to your site. Modash generates a unique shortened URL for each creator, tracks every click, and ties purchases back to the person who sent them. No guesswork, no spreadsheets.
How to create a tracking link
Open Track and select your campaign.
Go to the Creators tab.
Find the Links column next to a creator's name and click the field.
Set the destination URL (the page you want visitors to land on).
Optionally add UTM parameters to tag the traffic in your analytics tools.
Modash generates a shortened link automatically (using the mdsh.io domain), or you can customise the alias.
Share the link with the creator.
Each creator gets their own unique link. Links need to be created individually per creator.
Pro tip: Embed the creator's discount code into their link! That way, whenever the link is clicked, their code is automatically entered into the customer's cart.
What tracking links measure
Once creators start sharing their links, Modash tracks:
Total clicks and unique clicks on each link
CTR (Click-through rate) as a percentage of impressions that resulted in clicks
Click distribution by referrer, device type, and country
Sales attribution when your Shopify store is connected (more on this below)
All of this data appears in your campaign dashboard and in the clicks report.
UTM parameters
UTM parameters tag your traffic so you can track it in Google Analytics or other tools alongside Modash. When creating a link, you can set:
Source: Where the traffic comes from (e.g., "instagram")
Medium: The marketing medium (e.g., "influencer")
Campaign: Your campaign name
Term: Keyword a user clicks to visit your site
Content: Optional, to differentiate between creators or content types
If you use the same UTM structure across multiple campaigns, save time by creating a reusable template in Manage UTM templates.
QR codes
Modash automatically generates a QR code for every tracking link. Download it directly from the link settings and use it for offline events, packaging inserts, or anywhere creators need to share a link in a non-clickable format.
Sales attribution with tracking links
When your Shopify store is connected, tracking links become a sales attribution tool. Here's how it works:
A visitor clicks a creator's tracking link
Modash places a cookie in the visitor's browser
If that visitor purchases within 30 days, the sale is credited to the creator
Modash uses last-touch attribution, so the most recent link clicked before purchase gets the credit
This works even without discount codes, giving you another way to measure ROI per creator.
FAQs
FAQs
Can I create tracking links without a Shopify connection?
Yes. You can create and track link clicks without Shopify. Sales attribution is the only feature that requires a connected Shopify store.
Can I create tracking links in bulk?
Not currently. Links need to be created individually per creator.
What happens if a customer clicks two different creators' links?
Modash uses last-touch attribution. The most recent link clicked before purchase gets the credit.
Do tracking links work if the visitor uses a different device to purchase?
Tracking links rely on browser cookies. If the visitor clicks on one device but purchases on another, the attribution may not connect. Discount codes are more reliable for cross-device tracking.