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How is the Engagement Rate calculated?
How is the Engagement Rate calculated?
Matthias Markus avatar
Written by Matthias Markus
Updated this week

The engagement rate shows how well the creator connects with their audience. It takes into account the number of followers and their interactions with recent posts.

The basic calculation is ER% = number of likes / number of followers based on the last 2 months.

When you look at the influencer breakdown here:

The calculation takes into account the average engagements across all the posts that the influencer has made.

So in this case 429.5K total engagements / 91 posts = 4.7K avg engagements per post.

4.7K avg engagements / 786.3K followers = 0.60% Engagement rate

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