Metrics are what make Modash so fun to use. On search results, in the profile summary sidebar (when you click a result) and in full reports, you'll find metrics to help you make decisions.
Metrics are sorted into two main categories:
- Audience related metrics that tell you details about the target audience
- Influencer related metrics, that tell you about the influencer themselves.
Here are the definitions of our audience related metrics
The percentage of this influencer’s audience which is real. Less than 75% is often a sign of fraud.
Is this influencer purchasing likes? If an influencer has low likers credibility, they are trying to fake a high engagement rate.
Likes from non followers
The higher this number is, the more effective this influencer is at reaching outside of their existing audience and could be a sign of “viral” potential.
Location by country
This indicates the countries the influencer’s audience is located in.
Location by city
This indicates the cities the influencer’s audience is located in.
What gender categories does the influencer reach?
Age and gender split
A breakdown of the age and gender an influencer reaches.
Brand affinity shows which brands the audience frequently talks and posts about.
Which interest categories does the audience fall under.