To use these filters, click “discovery” in the left hand sidebar, from there you will see these easy to use filters. 

The filters are separated into two categories: 

  • Influencer filters that allow you to add characteristics about the influencer. 
  • And audience filters that allow you to filter details about the audience. 

Influencer Filters

Should the influencer be located in a certain country, or have certain interests? 

Remember, influencers often do not resemble their audience.

Youtube (beta)

We’re working on making it easier for you to identify influencers on Youtube. Checking this box will only show you influencers who seem to also have a youtube account. 

That account can be found in the right hand sidebar. 

Location

Location shows the location which the influencer is in.

If you want to personally interact with the influencer, it might be useful to have them be in your city. This filter is also useful when doing research or working with micro-influencers. 

Follower Range

The follower range filter is often the first one to choose. It will make sure the results you see only fall within your desired following range. 

To understand what follower range you’re looking for, you should determine your budget first. Smaller influencer influencer tend to be less expensive and have more targeted reach. 

However, working with smaller influencers might require you to spend more time on relationship management. 

Language

Which language does the influencer create content in?

Engagement Rate

This is an indication of how engaged the influencer’s audience is. 

It is calculated as:

  • Followers ÷ Engagements

This is calculated across the last 30 posts. Engagements include likes and comments. The average instagram engagement rate across all accounts is 3%. 

Quick tip: In the Full report, you can see how an account performs with engagements vs similar accounts. 

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