While this is different for all brands, most follow some trend in which metrics are most important to them.
When choosing influencers to collaborate with make sure you’re comfortable with:
- Number of followers
- Audience credibility
- Country or City location
- Engagement rate
These metrics tend to be fundamental for every brand as they are a simple indication of whether you are reaching a large number of your target audience members.
Other metrics like age, paid post performance or gender might matter to your brand or campaign, but the above are typically important to everyone.