The Unique Audience feature helps you figure out the unique follower reach of a group of influencers on Instagram. This is especially useful when working with lookalike influencers or managing campaigns in small, targeted regions.
How to check unique audience 👇
Step 1: Head to the Manage page
Step 2: Open a list and click check the unique audience below the list name
Here’s what you’ll see:
Total unique audience: The number of unique followers that the list of influencers can reach.
Percentage of unique audience: How much of their total follower count is unique.
Important notes
The calculation might time out for very large lists (100+ influencers) or accounts with millions of followers. If this happens, try removing some accounts and running the calculation again.
The feature won’t work if one or more creators have hidden their followers. To enable the feature, remove these creators from your list.