The easiest way to create a list? Save your search results in Discovery! Just hit the Save button on search results or directly on an influencer’s profile. The other option is to import a list.
When saving a creator, take a moment to leave notes or add labels about why you’re saving them. Whether it’s their niche, audience size, or anything else that caught your attention, these details will make it much easier to remember later—and streamline your outreach process 😉
Name your lists
Naming your lists is just as important as creating them. A clear, thoughtful name helps you build a well-organized system that’s easy to navigate. Think of your list names as a way to group creators by their most important shared characteristic.
For example, naming could be based on:
By country (e.g., “Germany Creators”)
By influencer tier (e.g., “Nano Influencers”)
By product or client (e.g., “Spring Campaign - Brand X”)
By campaign name and date (e.g., “Summer Promo 2025”)
By keywords used in Discovery (e.g., “Sustainability Influencers”)
By lookalikes of another influencer (e.g., “Lookalikes of @JaneDoe”)
The more specific and meaningful your list names are, the easier it’ll be to manage your database down the line. Happy organizing!